The Walt Disney Company Southeast Asia collaborates with Crescent Mall to Celebrate the Magic of this holiday season
Meet Mickey and Minnie Mouse Live celebrating first-ever Christmas in Vietnam
Ho Chi Minh City, Vietnam, November 8, 2018 – Today officially starts the association between The Walt Disney Company South Asia and Crescent Mall in bringing a magical holiday to the people of Vietnam.
Crescent Mall is celebrating its 7th year Anniversary alongside Mickey’s 90th birthday celebration. For this year, the two companies have collaborated to launch an exciting campaign with the theme – ‘Celebrate the Magic’, starting November 10 until December 31 at Crescent Mall in Phu My Hung, District 7.
“It is an honour and a privilege to be associated with the iconic Walt Disney Company. Like Disney, Crescent Mall’s goal is to always bring memorable experiences to our public. It’s a continuous pursuit to finding ways to bring laughter and fun for the whole family and for our 7th year anniversary, there is no better way than to collaborate with Disney,” said Joanne Gasgonia, General Manager of Crescent Mall.
“Through this tie-up, Crescent Mall will be able to continue to give its customers happy lifetime experiences across all generations. We hope that this is a start of a long lasting relationship that will help bring the Disney magic closer to the people of Vietnam,” added Gasgonia.
“I’m excited to share that as part of the collaboration, we are having Mickey and Minnie Mouse Live in Crescent Mall to celebrate their first ever Christmas in Vietnam. I invite everyone to come over and celebrate the magic with us,” added Gasgonia.
On December 8 and 9, shoppers will have the chance to have their photos taken with Mickey Mouse and Minnie Mouse. There are five meet and greet sessions each day, every 12:30pm, 2:30pm, 3:30pm, 5:30pm and 7:00pm.
“At Disney, we consider it a privilege to be a part of everyday lives of fans everywhere. As part of the 90 years celebration of Mickey Mouse, we are happy to bring Mickey closer to his fans in Vietnam through this special association with Crescent mall,” said Alex Baillie, Vice President for Marketing, Disney South Asia.
To officially jumpstart, Crescent Mall will launch its Magical Mickey Display on November 10 where shoppers can capture memorable photos in the giant Mickey themed décor which features various photo corners, interactive games, Mickey movie corner and s retail section which offers special Mickey and Disney products to gift your loved ones.
Other highlights include Mickey themed weekend activities, lucky draw where shoppers can get a chance to win an all-expense paid trip to Hong Kong Disneyland for four and a gift with purchase scheme where Disney’s Mickey Mouse products will be given away with a minimum spend of VND 3,000,000.
Come and celebrate the magic with Disney at Crescent Mall!